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How To build a strong brand

Creating a brand is about much more than just designing a logo or coming up with a catchy slogan. 

1. Establish Your Brand’s Purpose

While it’s true that the purpose of any business is to make money, successful brands go beyond trying to sell you something just for the sake of it. Consider brands like Apple and Nike一they don’t just try to sell you a product, they want to make you believe in what they do. 

2. Find The Thing That Makes You Stand Out

The main goal here is to make your brand stand out in the minds of consumers. Give your customers a reason to choose your company instead of your competitors. In other words, find and use your competitive advantage. 

What do you do better than other businesses in your industry? Consider what makes your products or services unique and then make that clear to your target audience. This is why it’s also crucial to be knowledgeable about your main competitors so that you can use their weak points to your advantage.

3. Remember To Tell a Story

One of the best ways to make people feel connected to your brand is by telling them a good story. The members of your target audience that deeply resonate with the story you tell will turn into loyal followers of your brand.

An authentic and genuine narrative that provokes an emotional response is very powerful, especially when you focus on telling the story of the customer. Marketing tools and creative assets such as videos, blog posts, and social media are valuable when telling your story.

4. Get To Know Your Target Audience

A brand shouldn’t speak to you (the owner). It should speak to its potential customers. If you want to develop the right brand identity for your company, you should have the answers to these questions: 

  • What are the key demographics of your customers? (Gender, Age, Marital Status)
  • What are they interested in? (Hobbies, etc.) 
  • What are their values? What do they believe in? 
  • What problems do they face that you can help them solve?
  • What emotion does your brand evoke in them? 

5. Stay Consistent

To create a brand that’s recognizable everywhere, you need to stay consistent. Every aspect of your branding should be aligned from your main colors, fonts, and images to the tone of your mission statements and social media posts. Additionally, it’s not beneficial to change up your brand image every few months.

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